Our Story

Built by makers,
for makers.

We got tired of spending more time configuring tools than building products. So we built the platform we always wished existed — one where the infrastructure gets out of your way and lets you focus on what matters.

MyApp started in 2024 as an internal tool and became something our friends kept asking to use. Today it powers hundreds of indie products and small teams shipping at a pace they never thought possible.

What we believe

Speed is a feature

Every minute you spend on tooling is a minute you're not shipping. We obsess over cutting setup time to zero.

Simplicity wins

The best tools disappear. We build for the moment where everything just works and you forget we're even there.

Makers deserve great tools

You shouldn't need a DevOps team to deploy something great. Great tooling should be accessible to everyone.

The team

Small team, big ambitions.

AR

Alex Rivera

Co-founder & CEO

Previously built and sold two SaaS products. Obsessed with developer experience and shipping fast.

SC

Sam Chen

Co-founder & CTO

Ex-Vercel engineer. Believes the best infrastructure is the kind you never have to think about.

JL

Jordan Lee

Head of Design

Crafts interfaces that feel obvious in hindsight. Formerly at Figma and Linear.